This blog frequently stresses the importance of clear communication between board members and community members. Indeed, the importance of good HOA Board communications cannot be overstated. Whether you are seeking to embark on a major upkeep project, amend community governing documents, hold a community event, or really spend money in any way, transparency is the key to keeping community members happy with their HOA board.
But how, exactly, does your community board communicate with residents? This is a question that each and every HOA board must address. A big part of the HOA Board Communications process is simply in making announcements at meetings, but chances are your attendance at HOA meetings does not encompass the entire community. So meetings alone simply will not suffice.
The good news is that there are plenty of options available to you—and because there’s no such thing as too many lines of communication, your board can try out several options and see which ones work best.
- Many community associations employ newsletters, either paper or electronic or sometimes both. These are good options, but you may find that too much time passes between issues for community members to feel really up-to-date.
- Another idea is to use a website—or better yet, e-mail blasts. Community boards are wary of giving their members “spam,” but e-mails might actually be great options for keeping folks in the loop as far as upcoming meetings and events. Plus, e-mails are wonderful for sharing urgent happenings, like if there is a dangerous critter on the loose or something to that effect.
- Here’s a creative option for high-rise buildings: Get a tech-savvy board member to set up an in-house cable channel. You can even use this to broadcast meetings to those who’d like to be in the loop, but from the comfort of their own homes!
The options are numerous, but the important thing is just that your HOA board offers every indication that you make HOA Board communications a top priority. This will go a long way toward keeping community members on board with what you’re doing, at all times.