Benefits of Starting a Community Email Newsletter Program

One of the biggest complaints homeowners have is often lack of communication. They do not always feel as though they are up-to-date on everything that is happening. HOA boards have a lot to manage on a daily basis, and sometimes keeping up consistent communication can be a struggle, especially during busy times like pool or budget season. Implementing an email newsletter program can help curb some of these challenges.

Kuester Management Group partners with HOA communities to create informational email newsletters that hit on important topics specific to each HOA. This can be a significant time saver for the board because it is something that the community manager handles for them. Everything from designing the layout, creating content, managing email lists, and coordinating distribution is taken care of.

Having a regular newsletter helps to boost communication between the board and homeowners. It can be used to update on new developments in the community, discuss progress on projects, provide reminders for meetings and events, celebrate successes, and highlight important policies and procedures. The newsletter can serve as a wonderful resource to educate homeowners and keep them informed.

And of course, the more educated and informed homeowners are, the more this can help mitigate problems and reduce complaints. As new policies are implemented or programs started, homeowners know exactly what to expect and what is happening. For instance, some communities have used the newsletter to update residents on gate security and how to obtain passcodes, building progress on new sections of the development, installation of amenities, and upcoming events. Property managers connect with the Board to find out what is most important and ensure homeowners stay up-to-date.

Living in such a technology-centric world today, email newsletters are a fast, effective way to connect with homeowners. Many people access email on their phone wherever they may be. It saves the HOA on postage and reduces paper waste because information is delivered electronically and members can easily refer back to it instead of having to keep track of a paper newsletter.

Overall, an email newsletter program can:

  • Save time
  • Save money
  • Improve communication
  • Improve homeowner education
  • Reduce complaints

It is a great way to take advantage of available resources and implement positive change in HOA operations. If your HOA board is ready to step up its communication strategies and keep homeowners better informed about what is happening, contact Kuester today. We’ll work with you to establish an email newsletter that fits with your community’s needs and addresses important issues. Plus, Kuester handles all of the details, leaving the Board with more time to focus on other tasks. Get started today!

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Bryan Kuester

Bryan Kuester

Bryan is the CEO of Kuester Management Group. He has over 15 years of managing community associations throughout North and South Carolina.

His specialties include Community Association Management - maintenance, budgeting for operational and reserve funding, long-range planning, covenant enforcement, amenity management, onsite management, large scale management.