Attracting HOA Volunteers Without Scaring Homeowners Off

Volunteers play an integral role in keeping the HOA operating effectively, but sometimes it can be difficult to recruit homeowners to participate. They worry about the time commitment and what they may be asked to do. They worry that they’ll be doing the brunt of the work while others slack off.

Here are a few tips for recruiting volunteers that want to support the community:

  • Appeal to their interests: Members are less likely to put forth 100% when doing something they’re not particularly interested in. Therefore, find out what they’re good at and what they like to do, then suggest some opportunities that would be a good fit. The HOA can also promote different skills they’re looking for to attract interest – people might not have stepped up before because they didn’t know there was a particular need aligned with what they can do.
  • Create clear expectations: Right from the start, let volunteers know what the time commitment will be, what the purpose of the project or position is, and what type of work is involved. Try to spread out responsibilities so that no one feels overwhelmed, or create teams to share the workload.
  • Encourage new ideas: Be open to new ideas that could lead to new volunteer opportunities. Just because the HOA has always done something one way doesn’t mean there aren’t other options. Try to find feasible ways to incorporate volunteer ideas into current or future plans. People may be more willing to get involved if they know their input is valued and ideas are taken seriously.
  • Be upfront: Having trouble recruiting volunteers? Have you taken the time to personally ask? If you feel that someone would be a good fit, meet with them in person and ask if they would like to help out. Some people are hesitant to step up and volunteer or respond to a flyer, but they are willing to participate if someone approaches them. At the same time, make sure you’re not overdoing it and making others feel pressured.
  • Show appreciation: A little bit of gratitude can go a long way. Members are more likely to volunteer when they know that their efforts haven’t been overlooked. Take the time to say thank you in person and recognize the work they’re doing. Even a simple card, shout out in the next newsletter, or annual luncheon can pay off.

Be open and transparent about the needs of the HOA, and share examples of how volunteers provide value and benefit the community as a whole. Many people want to make a difference, they’re just not sure how, or they’re hesitant to get involved. Make it as easy of a process as possible, and stay organized to keep things running smoothly.

Need help with communications or figuring out how to best utilize volunteers and committees within your HOA? Turn to a property management company like Kuester. We’ll work with you to keep your HOA operating as effectively and efficiently as possible while optimizing available resources.

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Bryan Kuester

Bryan Kuester

Bryan is the CEO of Kuester Management Group. He has over 15 years of managing community associations throughout North and South Carolina.

His specialties include Community Association Management - maintenance, budgeting for operational and reserve funding, long-range planning, covenant enforcement, amenity management, onsite management, large scale management.